CatTurns started when Bryan couldn't find reliable cat care advice online. So he built it himself — with the help of real veterinarians.
When Mochi got her first UTI, Bryan spent three panicked hours reading contradictory advice from sources he couldn't verify. He eventually found the right answer — buried in a veterinary journal behind a paywall.
CatTurns is the site he wished existed: expert-level cat care advice written in plain English, reviewed by licensed vets, and free for anyone who needs it.
Today we publish 2–3 in-depth guides per month and reach over 12,000 cat parents every week.
See Our Product PicksCat care advice shouldn't require a veterinary degree to understand. We translate complex, technical information into warm, actionable guidance every cat parent can use — from first-time owners to seasoned multi-cat households.
Four principles that guide every piece of content we publish.
Every claim is grounded in veterinary science or reviewed by a licensed professional. No myths, no guesswork, no filler.
We write as if we're talking to a friend — with empathy, clarity, and zero condescension toward new cat owners.
We always disclose affiliate relationships and are upfront about what we know, what we don't, and where to go for more.
Every recommendation is evaluated on one standard: is this genuinely good for the cat? If not, it doesn't make the list.
A small team with strong opinions about cat welfare and clear writing.
Mochi's devoted human. Founded CatTurns after getting lost in contradictory cat care advice online. Has read more veterinary journals than any non-vet should reasonably have to.
Licensed small animal veterinarian with 10+ years of practice. Reviews every health and nutrition article before publication. Keeps us honest and accurate.
Cat behavior enthusiast and the person responsible for making CatTurns feel like a warm, welcoming corner of the internet rather than a dry reference manual.